One East Wacker BRAND IDENTITY, CAMPAIGN CREATION Rebrand for prominent Wacker Drive building, steps from the Chicago Riverwalk. The creation of a masterbrand structure allows for branded placemaking within the building. cycling conference-room users-meeting podcast wifi parking car-parking paralympic-games lift curved-arrow-down arrow-up arrow-left arrow-right shape-arrow stairs newsletter box-2 gym-class standing-man standing-woman The One Stands Out campaign reintroduces the renovated building with its new brand identity to the marketplace. ColorJar worked with building owner AmTrust RE and brokers Stream Realty to reintroduce the prominent office building to the Chicago market.