10 & 120 Riverside Plaza

Brand Strategy, Logo Design, Visual System, Messaging, Experience Design

A repositioning and new visual identity system for the twin-building, 1.4 million-square-foot office complex prominently located on the Chicago River in the West Loop.

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10 120 S Riverside Plaza Chicago IL Case Study by ColorJar 01

The updated brand design was applied to a new sales center to bolster the leasing efforts of CBRE.

10 120 S Riverside Plaza Chicago IL Case Study by ColorJar
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10 120 S Riverside Plaza Chicago IL Brand Design Logo by ColorJar

The office complex is home to thousands of workers in the heart of downtown Chicago.

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