600 West

Brand Strategy, Naming, Logo Design, Visual System, Messaging, Experience Design, Campaign Creation

Rebrand for historic Montgomery Ward catalog building into a workplace that’s a destination, not an obligation.

Inspired by the building’s broad presence and its location near the West Loop, the “Be Bold. Go West.” campaign showcases 600 West as a city retreat for bold tenants.

ColorJar and Sterling Bay revamped 600 West into a bold city retreat, offering innovative tenants a sun-soaked riverfront landmark.

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