Chapter
Brand Strategy, Naming, Logo Design, Visual System, Messaging
Developed the residential real estate parent brand Chapter with a complimentary sub-brand design system for each property.
A flexible sub-brand visual system was designed to bring together multiple neighborhoods under the Chapter parent brand
Rental interest has improved dramatically since the engagement began, while internal feedback is overwhelmingly positive.
Shawn Clark, President, CRG Real Estate
See How The Chapter Parent Brand Comes To Life
Chapter Upshore
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Broadway Chapter
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