One East Wacker
Brand Strategy, Naming, Logo Design, Visual System, Messaging, Campaign Creation
Rebrand for prominent Wacker Drive building, steps from the Chicago Riverwalk.
The creation of a masterbrand structure allows for branded placemaking within the building.
The One Stands Out campaign reintroduces the renovated building with its new brand identity to the marketplace.
We designed an on-premise marketing center.
