Siskel Film Center
Brand Strategy, Logo Design, Visual System, Messaging
Brand creation, brand identity, and creative direction for Chicago’s home for great cinema.
The Siskel Film Center’s new look is a tribute to the magic of the movies. We drew inspiration from the classic film strip, using its iconic square shapes as a playful, recurring theme. By pairing these visuals with Gene Siskel’s famous catchphrase in a bold, modern font, the brand captures the energy of great cinema while staying true to its roots.
The refreshed identity strikes a balance between individual brand recognition and a cohesive alignment with the School of the Art Institute of Chicago.
We’re so proud of the rebrand for the Siskel Film Center and are grateful for ColorJar’s amazing work!
Executive Director of Siskel Film Center
