Blue Plate

Brand Strategy, Logo Design, Visual System, Messaging, Packaging, Creative Direction

A comprehensive brand refresh for one of Chicago's largest, oldest, and most iconic catering companies.

Catering Hero Image Blue Plate

ColorJar captured the Blue Plate spirit through deep research, brand strategy, design, and creative expression.

Vehicle Truck Mockup Brand Design by ColorJar
Blue Plate Case Study Chef Jacket Brand Design by ColorJar
Liner Paper Branding by ColorJar
Blue Plate Case Study Packaging Brand Design by ColorJar
Blue Plate Lunch Box Brand Design by ColorJar
Blue Plate Case Study Napkin Brand Design by ColorJar
Dietary Stickers Brand Design by ColorJar

The brand refresh transformed dozens of key brand touchpoints for consumers and internal teams alike.

Blue Plate serves thousands of customers daily and is a 40-year-old fixture of Chicago food and culture.

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